The campaign starts with a website that looks like many your could find on the Internet, a page that promised a gallery of potential escorts for one to choose from. But it's a fake: As soon as the visitor clicks through enough times, the website tells the visitor about the fate of the woman he has chosen — death, usually by violence.
The campaign is intended to demonstrate, in a very visceral way, that johns are complicit in the violence enacted upon women in the sex trade. You can view the ad campaign here (warning: there are some.. "
http://www.npr.org/2016/09/28/495817035/award-winning-campaign-to-eliminate-prostitution-takes-a-dark-approach?utm_medium=RSS&utm_campaign=world
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